Terms of purchase & Privacy policy

WHAT DATA DOES HOMIE PROCESS?

Homie – Life in Balance offers a variety of services that you can use in different ways. Depending on whether you contact us through our website, by phone, in person, or by other means, and depending on which services you use, different types of data are collected from different sources.

Much of the information we process is provided directly by you when you use our services or contact us. For example, when you register an account, you may provide your name, email address, or postal address.

We also automatically collect device and access information when you interact with our services. This may include information about the device you use, your browser, and how you access our website.

In addition, we collect information through our own data analysis, such as customer feedback, market research, and service evaluations. We may also receive information about you from third parties, including credit reference agencies and payment service providers.

HOW DOES HOMIE USE MY DATA?

Homie processes your personal data in accordance with all applicable data protection laws, including the General Data Protection Regulation (GDPR). We only process your personal data for the purposes described in this Privacy Policy or when the data is collected.

These purposes primarily include:

Processing and fulfilling purchases and orders
Providing and improving our products and services
Personalizing your experience
Ensuring the security and functionality of our services

Where permitted by Swedish and European data protection legislation, we may also process your data for:

Product development
Scientific research, including machine learning, artificial intelligence (AI), and deep learning
Market research
Improving business processes
Developing services based on customer needs
Personalized marketing and advertising

Your information may be used to display personalized advertisements within Homie services as well as on third-party websites and applications. We use standard internet technologies to provide advertising and offers that are relevant to your interests. This helps us better understand our customers, improve our services, introduce new products, and create a more personalized shopping experience.

YOUR RIGHTS

Under the GDPR, you have the following rights regarding your personal data:

Right of access (Article 15)
Right to rectification (Article 16)
Right to erasure ("Right to be Forgotten") (Article 17)
Right to restrict processing (Article 18)
Right to data portability (Article 20)
Right to object to certain processing activities (Article 21)
Right to withdraw consent at any time (Article 7(3))
Right to lodge a complaint with your local data protection authority (Article 77)

DATA RETENTION

We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy. This includes meeting our contractual obligations, complying with legal requirements, and, where permitted by law, retaining information to establish, exercise, or defend legal claims.

Cookies

This website uses cookies in accordance with the Swedish Electronic Communications Act.

A cookie is a small text file stored on your computer or device that helps the website recognize returning visitors and improve your browsing experience.

We use both session cookies, which are deleted when you close your browser, and persistent cookies, which remain stored on your device until they expire or are deleted.

Cookies are used to:

Remember your shopping cart

Save your preferences

Understand which pages you visit

Improve website functionality and customer support

Cookies used on this website do not store sensitive personal information. You can disable or delete cookies through your browser settings, although some features of the website may not function properly if cookies are disabled.

SECURITY

Our website is protected using SSL (Secure Socket Layer) encryption.

When you visit a webpage beginning with https://, all communication between your browser and our servers is encrypted. This significantly reduces the risk of unauthorized access or interception of information transmitted between you and our website.